GRAPHIC DESIGNER

MAGGIE LIU

Get the inside scoop on me!

As a graphic designer, I believe that visuals are a powerful way to share ideas and emotions. I see graphic design as a storytelling tool, and I'm passionate about using it to create a genuine connection between brands and their audiences. By merging advertising and design, I aim to engage my audience on a personal level, creating work that not only looks great but also delivers a meaningful message and stirs an emotional response.

In my downtime, I love exploring new cities, trying different cuisines, and keeping up with the latest fashion trends! I also enjoy creating digital content for food and fashion lifestyle. With a strong passion for creativity and innovation, I’m excited to dive into the endless possibilities this dynamic industry has to offer.

EXPERIENCE

- Leads design efforts on projects from concept through completion, including the coordination and oversight of outsourced projects
- Maintains a mastery of merging design trends and leading practices and adopts an innovative approach to work
- Exercises independent judgment to develop original creative materials in accordance with brand direction to ensure all supporting assets adhere with project charter and visual guidance
- Participates in internal client meetings and presents creative concepts and design solutions
- Designed various in-detail maps, print materials and digital projects
- Collaborated with senior graphic designer to effectively complete projects
- Designed complex marketing materials including infographics, charts, and proposals
- Lead in design and development of social, blog heads and email templates using Klaviyo
- Engage with marketing team to influence design liaise between vendors to ensure final product is exemplary
- Developed Spark! branded content
- Lead other designers through technical aspects of design strategies
- Worked closely with the director of marketing to create branded content for the library
- Created brand new content, such as physical banners, digital posters and social media posts